It is interesting to analyze the research of Professor Vijay Govindarajan published in Harvard Business Review in 12/2016, which deals with some 29,700 companies listed on US stock markets. Companies listed before 1970 had a 92% chance of surviving for the next five years. However, those companies listed from 2000 to 2010 had only a 63% chance, despite the dotcom bust and the Great Recession.