TOMTOM – Rodenberg Tillman & Associates

Too many companies like the comfort zone when working on strategy

January 15, 2015

Choosing a strategy entails making decisions that explicitly cut off possibilities and options. It is a natural reaction to make the challenge less daunting by turning it into a problem that can be solved with tried and tested tools. The strategic plan is supported with detailed spreadsheets that project costs and revenues quite far into the future. At the end of this strategy process everyone feels much less scared; so this is about coping with fear of the unknown.

This won’t happen to us!

“If generals can’t do without good intelligence, why do CEOs think they can?”This statement is one of my favorites. Be aware that the vast majority of companies do not have a strategic intelligence capability in place. Almost every company may be surprised by changing market conditions and disruption.