SHELL

Free Floating Strategy is the management of fear

The upcoming week European citizens have the opportunity to elect the next ‘bunch of nonos’ in the European Parliament. Around 750 heavely overpaid politicians. Ask yourself what the Europeans got from them in exchange. Are you able to list 10 examples of their achievements? From our strategic intelligence perspectives we foresee crucial economic issues Europe is facing. We call them ‘The Gray Rhinos’. Gray Rhinos are threats already at the horizon, however, we don’t want to see them.

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How many SIPs does your organization face?

Strategic Invention Points, SIPs, are an creation of former CEO and Founder of Intel’s Andrew Grove. SIPs are not always easy to spot, but you can’t hide from them. Intel’s first SIP was when the Japanese started producing better-quality, low-cost memory chips. It took Intel three years and huge losses to recognize, to rethink and to reposition the company to become, once again, leader in its field.

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The corpocracy of companies

The story starts every year with the World Economic Forum in Davos, Switzerland, where the heads of the corporate world meet: CEOs, political friends and the consultancy-whisperers. They blame the politicians who are not able to solve the crisis, corporate management already has a focus on the future, and multinationals take the lead in solving the big future challenges: sustainability, growth and poverty.

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The EU has a supra-national structure

Dutch multinationals are facing strong competitors from outside the EU, who are confronted less with the difficult market circumstances prevailing in Europe. According to research by the Dutch Financial Times FD, this concerns multinationals such as AkzoNobel, Aegon, DSM, Wolters Kluwer, KPN, Heineken and Shell. Philips and Ahold are stuck in the middle, and Reed Elsevier and Randstad are the only outperformers.

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False decisions at Philips, Shell, ING Bank and DNB

One cannot do today’s job with yesterday’s methods and expect to be in business tomorrow! Do you want to learn new methods, new insights and foresight, new perspectives, and techniques, to get motivated, inspired and learn how to compete successfully in the future? Why is this of importance? The best ideas in the world are not in your head, your organization, or your industry: most come from looking around.

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