It’s not about predicting the future, but to make it possible to imagine multiple futures in creative ways that heighten our ability to sense, to shape and to adapt to what happens in the years ahead of us. Farsightedness or Strategic Foresight is not what to think about the future, however, to figure out how to think about it.
Most of us recognize this ‘annually recurring ritual’ in the company planning cycle which in most cases is based on an inside view. It becomes a breeding ground for all sorts of biases that subconsciously give more weight to facts that back management’s view than inconvenient ones that don’t. Being inwardly-focused and not anticipating competitors’ moves is remarkably superficial and is another breeding ground for competitive surprises. To overcome this, management is forced to think ‘strategically’ and needs evidence-based strategic intelligence.