PHILIPS

Is your company losing market dominance?

We all know the Intel Company which became famous because of “Intel inside”. Another key event we remember of Intel was the publication in 1996 of the bestseller “Only the Paranoid survive” of former legendary CEO and founder Andrew Grove. For decades Intel has dictated and dominated the world of semiconductors, microprocessors and chips. Andrew Grove stated in the late 1990s : “Strategic Intelligence is a pre-condition for existence”. In the 1990s/2000s Intel has been leading in strategic intelligence. State-of-Art. However, what happened to Intel?

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Free Floating Strategy is the management of fear

The upcoming week European citizens have the opportunity to elect the next ‘bunch of nonos’ in the European Parliament. Around 750 heavely overpaid politicians. Ask yourself what the Europeans got from them in exchange. Are you able to list 10 examples of their achievements? From our strategic intelligence perspectives we foresee crucial economic issues Europe is facing. We call them ‘The Gray Rhinos’. Gray Rhinos are threats already at the horizon, however, we don’t want to see them.

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How many SIPs does your organization face?

Strategic Invention Points, SIPs, are an creation of former CEO and Founder of Intel’s Andrew Grove. SIPs are not always easy to spot, but you can’t hide from them. Intel’s first SIP was when the Japanese started producing better-quality, low-cost memory chips. It took Intel three years and huge losses to recognize, to rethink and to reposition the company to become, once again, leader in its field.

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Are you doing your AAR’s?

Since the mid-1980s we are active in the implementation processes of strategic intelligence as well as with our international master class at numerous companies across the world. Combined with our publications of six books on strategic intelligence since the year 2000 and the execution of over 75 International Master Classes, we are proud to be recognized as one of the premier strategy & strategic intelligence firms in Europe. The creation of new positions nearby the boardroom such as ‘Vice President of Future Disasters’, ‘Head of AARs’, SEALS Teams and ‘Corporate Radar Rooms’ are for us the so-called “icings on the cake”.

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The corpocracy of companies

The story starts every year with the World Economic Forum in Davos, Switzerland, where the heads of the corporate world meet: CEOs, political friends and the consultancy-whisperers. They blame the politicians who are not able to solve the crisis, corporate management already has a focus on the future, and multinationals take the lead in solving the big future challenges: sustainability, growth and poverty.

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The EU has a supra-national structure

Dutch multinationals are facing strong competitors from outside the EU, who are confronted less with the difficult market circumstances prevailing in Europe. According to research by the Dutch Financial Times FD, this concerns multinationals such as AkzoNobel, Aegon, DSM, Wolters Kluwer, KPN, Heineken and Shell. Philips and Ahold are stuck in the middle, and Reed Elsevier and Randstad are the only outperformers.

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Too many companies like the comfort zone when working on strategy

Choosing a strategy entails making decisions that explicitly cut off possibilities and options. It is a natural reaction to make the challenge less daunting by turning it into a problem that can be solved with tried and tested tools. The strategic plan is supported with detailed spreadsheets that project costs and revenues quite far into the future. At the end of this strategy process everyone feels much less scared; so this is about coping with fear of the unknown.

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False decisions at Philips, Shell, ING Bank and DNB

One cannot do today’s job with yesterday’s methods and expect to be in business tomorrow! Do you want to learn new methods, new insights and foresight, new perspectives, and techniques, to get motivated, inspired and learn how to compete successfully in the future? Why is this of importance? The best ideas in the world are not in your head, your organization, or your industry: most come from looking around.

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