INTELLIGENCE CONTINUUM – Rodenberg Tillman & Associates

How Cycles Intelligence Can Transform Your Organization’s Strategy

June 24, 2019

Intelligence Briefings, Predictive Foresights

Since the 1980s-1990s we have seen not that many new tools & techniques within the area of strategy and competitive intelligence. Research of SCIP during the last couple of decades confirms this. We still speak of Porter’s Five Forces, Where-to-Play & How-to-Win, Strategic Sweet Spot Analysis, Strategy under Uncertainty, Porter’s Four Corners Analysis, Extrapolation, Key Success Factor Analysis, Scenario Planning & Analysis and SWOTI. Most managers, professionals and leaders are familiar with these tools and techniques.In this article I argue for a totally new way of looking at strategic planning & competitive intelligence. And how I was able to implement this at our company.

Companies do not exist for ever

October 15, 2015

Joseph Rodenberg

A World View, Intelligence Briefings

“Why don’t companies last forever? Why do so many companies face serious problems after years of success? Why does management not react if the success rate of organizations comes to an end?”This is because your company’s internal business intelligence dashboards, your big-data analytics, and the managers with titles like market insights, customer insights, marketing intelligence and market intelligence do not deliver the right intelligence!

Right-to-Play, Right-to-Compete or Right-to-Win Capabilities

January 15, 2014

Joseph Rodenberg

A World View, Intelligence Briefings

“Assess opponents’ conditions, observe what they do, and you can find out their plans and measures”, Meng ShiThe above statement is straightforward and the marketers in your organizations should have the answers! Customers can make a purchase anytime, anywhere. Marketing is asked to do more to drive growth, with the same or fewer resources, while their spending is increasingly subjected to a new level of scrutiny.