Traditional companies spend much of their time monitoring start-ups. Likewise, the financial world does this by monitoring the fintech sector. Should we fear those start-ups or should we fear others? In his new book, “The Day after Tomorrow”, Peter Hinssen tells us that we should fear potential new competitors who will take over interactions with customers. The following eight companies: Google, Amazon, Apple, Facebook, Microsoft, Baidu, Tencent and Alibaba, are the new ‘hub firms’ that will shape our collective future.