GRAY RHINO

Free Floating Strategy is the management of fear

The upcoming week European citizens have the opportunity to elect the next ‘bunch of nonos’ in the European Parliament. Around 750 heavely overpaid politicians. Ask yourself what the Europeans got from them in exchange. Are you able to list 10 examples of their achievements? From our strategic intelligence perspectives we foresee crucial economic issues Europe is facing. We call them ‘The Gray Rhinos’. Gray Rhinos are threats already at the horizon, however, we don’t want to see them.

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Black Swans, Grey Swans and Gray Rhinos

Every manager in every company business function is part of a high-impact VUCA world: Volatility – Uncertainty – Complexity – Ambiguity. In this VUCA world, Nassim Nicholas Taleb published his famous book “The Black Swan” in 2007. Based on Taleb’s Black Swans, we have been using the phenomenon of Grey Swans with our unique Grey Swan Analysis. In the spring of 2016, Michele Wucker came out with her book “The Gray Rhino”, on the basis of which we added ‘Gray Rhino Analysis’ to our strategic intelligence practices.

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