Is your company doing its “Corporate Fitness”?
CEO Jim Hackett found himself in a wave pattern during the last decades: shrinking the company during recessions, then growing it, then shrinking it, then growing it. That’s not healthy. The business environment changes continuous, so Ford has to perform better than in 2018 and in 2020 better than in 2019. It’s extremely dynamic. It’s not enough to look at market share, profits, earnings per share versus those of other car manufacturers that count. What if Amazon starts to sell cars/car parts? You probably don’t lose to the standard competitors, but it’s the mutation coming at you that matters. Being competitive is about a lot of drivers and being ahead of the game is all about Corporate Fitness, according to Jim Hackett, CEO of Ford Motor Company.