ECB

“The more threatening externalities become for a company, the more there is a need to have strategic intelligence in place. Every company faces a continuous flow of threatening externalities”This statement is clear to everybody. But to foresee those threatening externalities, companies need to be able to monitor them in a timely fashion. A couple of years ago, I gave presentations about the “Management of Insights” and the “Management of Foresight” at the Dutch National Marketing Insights Event.