DELHAIZE

Free Floating Strategy is the management of fear

The upcoming week European citizens have the opportunity to elect the next ‘bunch of nonos’ in the European Parliament. Around 750 heavely overpaid politicians. Ask yourself what the Europeans got from them in exchange. Are you able to list 10 examples of their achievements? From our strategic intelligence perspectives we foresee crucial economic issues Europe is facing. We call them ‘The Gray Rhinos’. Gray Rhinos are threats already at the horizon, however, we don’t want to see them.

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All too often we tell management what they want to hear

An important issue in HBR in March/April 2017, dealt with information that challenges your assumptions and allows you to perceive a looming threat or opportunity. When a dramatic shift is on the horizon, the first indications may usually appear in ambiguous events on the fringes of the market. A key problem is getting information that senior management have not demanded because they do not know how to ask for it. Often, this may be a development brewing that may ultimately redraw the lines of competition for the future. One way to describe the unanticipated risks became famous in 2002 as ‘unknown unknowns’, thanks to Donald Rumsfeld, the former US Secretary of Defense.

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