CRISES

Free Floating Strategy is the management of fear

The upcoming week European citizens have the opportunity to elect the next ‘bunch of nonos’ in the European Parliament. Around 750 heavely overpaid politicians. Ask yourself what the Europeans got from them in exchange. Are you able to list 10 examples of their achievements? From our strategic intelligence perspectives we foresee crucial economic issues Europe is facing. We call them ‘The Gray Rhinos’. Gray Rhinos are threats already at the horizon, however, we don’t want to see them.

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Strategic crises occur long before management sees them

The result is the rapidly-increasing pressure on earnings which results in cost-cutting and laying-off people. We read stories like this daily in the media, where top management explains that market conditions have changed, that customer behavior has changed, that new competitors with new business models have entered the market, or that a new technology was accepted much faster than initially thought. Who can we blame for this?

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