CANON – Rodenberg Tillman & Associates

The EU has a supra-national structure

March 15, 2015

Dutch multinationals are facing strong competitors from outside the EU, who are confronted less with the difficult market circumstances prevailing in Europe. According to research by the Dutch Financial Times FD, this concerns multinationals such as AkzoNobel, Aegon, DSM, Wolters Kluwer, KPN, Heineken and Shell. Philips and Ahold are stuck in the middle, and Reed Elsevier and Randstad are the only outperformers.

Competing in arenas needs new information systems

In the previous post “Companies compete in arenas, not in sectors of industry” we explained how crucial it is to go beyond an industry analysis towards analyses of arenas. This means it is no longer enough to look at the industry sector in which your company competes. A further step Is required, namely conducting an analysis of the ‘competitive arena’.