The IT-world would like us to believe that Big Data is a success, with the emergence of all kind of data-management functions, data scientists, chief data officers and others. You might ask yourself how effective all of this is in the absence of a coherent strategy for organizing, governing, analyzing and deploying an organization’s information needs. The quote by the renowned author of the famous book “The Black Swan” is also clear in this regard. In the 2017 May/June issue of Harvard Business Review, Thomas Davenport draws a distinction between data defense and offense, and other crucial dimensions.