Book: Competitive Intelligence and Senior Management

In the fast-paced world of international business, competitive intelligence is necessary for the daily survival of small firms and national economies alike. In “Competitive Intelligence and Senior Management,” veteran consultant Joseph H. A. M. Rodenberg argues that business leaders should devote more of their time and attention to seeking out and interpreting information about competitors. This instructive volume offers tools that will help senior managers to increase their firms competitiveness, carry out successful mergers and acquisitions, and avoid surprise attacks from corporate raiders and private equity firms.”

Product details

• Hardcover: 283 pages
• Publisher: Eburon Academic Publishers; 01 edition (15 May 2008)
• Language: English
• ISBN-10: 9059721926
• ISBN-13: 978-9059721920
• Product Dimensions: 16.5 x 3.3 x 24.4 cm

Book-review Competitive Intelligence and Senior Management:
Rodenberg is passionate about Competitive Intelligence and how it can transform companies. This book contains much of the same material covered in his highly regarded CI Master Class. This means it is well grounded in real life case studies and is replete with tools that can readily be applied. What is also refreshing is that Rodenberg approaches the topic largely from an European perspective, which lends it a refreshing air compared to the standard US-centric style. I have no hesitation in recommending this book.