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Our Market Intelligence professionals give indepth answers on your questions and issues the company is facing or will face the next couple of years.
We deliver the insights & foresights on the dynamic changes in your organization’s business environment and concerns markets – customers – consumers – technology – research & development – competitors, business development & innovation, legislation and beyond.
Change and innovation come in over 65% of all cases from outside your traditional and current markets. Therefore we always recommend to monitor your business environment 24/7.
In our Marketing Intelligence best practices we deliver the answers on issues such as (not complete):
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How does you market place and market space look like 12 – 18 months ahead?
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How does your competitive arena looks like the next 1 – 2 years?
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Who will be the next new competitors your organization will face and how will they hurt you?
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Your current customers this year look different next year. What are the differences, why and how will you act?
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Which new potential disruptive technologies do you already foresee and what will be the impact on your company?
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How do you protect your current customer base and how do you gain new customers?
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Do you know what your customers want from you 1 – 2 years from now?
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The number of non-customers are much bigger than your customers. How do you interest them?
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Do you foresee any black swans, grey swans or gray rhino’s?
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Is your strategy successful. Do you know where-to-play and how-to-win?
Please do not forget: Market intelligence is not similar to traditional market research and always makes the transformation from data-information-knowledge to Actionable Intelligence for key Decision Making.