Black Swans, Grey Swans and Gray Rhinos
Every manager in every company business function is part of a high-impact VUCA world: Volatility – Uncertainty – Complexity – Ambiguity. In this VUCA world, Nassim Nicholas Taleb published his famous book “The Black Swan” in 2007. Based on Taleb’s Black Swans, we have been using the phenomenon of Grey Swans with our unique Grey Swan Analysis. In the spring of 2016, Michele Wucker came out with her book “The Gray Rhino”, on the basis of which we added ‘Gray Rhino Analysis’ to our strategic intelligence practices.