OCTOBER 2019 / NO. 1
TAGS: WEWORK, DATA, ANALYTICS, FACEBOOK, APPLE, NETFLIX, AMAZON, GOOGLE, SNAPCHAT, UBER, LYFT, REAL ESTATE

WeWork the Great Delusion

“Strategic Intelligence enables business leaders, managers, and professionals to translate data & analytics into strategic management solutions”
“Why? Simple, because data & analytics increasingly upending the competitive landscapes leading to fundamental shifts how to compete”

 

Since 2017 several competitive shifts caused by data & analytics change the nature of many sectors of industry: the launch of new data and analytical businesses(1), pooling of data in shared utilities(2), forming data-related partnerships along the value chain(3), new products that include analytics services(4), new insights from unrelated data(5), gaining material edge by using data & analytics to improve core business(6), and new entrants launching data & analytics businesses that undermine traditional competitive value propositions(7). Pre-condition is to realize that the management of data & analytics driving these dynamic changes, are still largely human-run activities. It’s the core of our successful international master class, where we train business leaders, managers, and professionals to unlock value and to transform business problems into actionable intelligence for decision-making.

WeWork company and the Great Delusion

End of September 2019 the office-space company WeWork announced that it was postponing its initial public offering (IPO). The same day the reaction was a sharp decline of market value from US$ 47 to US$ 20 billion. No income is derived from the sale of product or service delivered by a technology. It’s not a technology company! The product WeWork is easy to replicate and there isn’t one barrier to enter this market. It seems that many investors have been looking at WeWork for the next mountain to scale. In addition Big Tech is under pressure. Facebook, Apple, Amazon, Netflix, and Google have seen their price-earnings ratios collapse by over 60 percent. Apple and Samsung may have reached the so-called ‘smartphone plateau’, as more and more customers are holding onto old smartphones for longer periods of time. Snapchat, Uber, Lyft etc. are heavily loss-making tech companies. WeWork was also seen as a technology company, however they are in real estate with no assets! What a great delusion!
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